MEDIA CAMPAIGN

LINKACTION

To approach prospective class claimants in Spain for a potential claim against Google in a Spanish court, focusing on publishers harmed by ad tech practices and consumers affected by mobile search dominance, we’ll need a targeted strategy. Here’s how we can best do this, including identifying specific prospective class members, their contact details where possible, types of victims, and how to reach them through relevant associations, based on a deep online search and insights from our chat history.

First, let’s identify the types of victims and prospective class members, then outline our approach.

Publishers in Spain include major media companies like Prisa (El País), Unidad Editorial (El Mundo), Vocento (ABC), Grupo Godó (La Vanguardia), Mediaset España, and Atresmedia, as well as independent digital publishers and ad tech competitors like SunMedia and Adsmovil. Consumers are Spanish residents who used Google Search on Android or iOS devices since 2015, a broad group requiring mass outreach. We’ll reach publishers through associations like the Asociación de Medios de Información (AMI), IAB Spain, and consumer rights groups like OCU and FACUA for consumers, using digital campaigns tailored to the Spanish market.

For specific contacts, here are some prospective class members with details where publicly available:

Prisa (El País), contact atencionlector@elpais.com, website prisa.com, likely legal contacts via their corporate site. Unidad Editorial (El Mundo), contacto@elmundo.es, website unidadeditorial.es. Vocento (ABC), atencioncliente@abc.es, website vocento.com. Grupo Godó (La Vanguardia), atencionlector@lavanguardia.com, website gododigital.com. Mediaset España, info@mediaset.es, website mediaset.es. Atresmedia, info@atresmedia.com, website atresmedia.com. SunMedia, info@sunmedia.tv, website sunmedia.tv. Adsmovil, contact@adsmovil.com, website adsmovil.com. Teads, info@teads.com, website teads.com, though global, significant in Spain.

For associations, AMI at info@ami.info, website ami.info, best reached by email for meetings or member communications. IAB Spain at info@iabspain.es, website iabspain.es, ideal for digital ad industry outreach. OCU at atencion@ocu.org, website ocu.org, for consumer partnerships. FACUA at facua@facua.org, website facua.org, for consumer rights collaboration.

Our strategy involves emailing these associations to propose partnerships, distributing campaign materials through their channels, and launching Spanish-language digital campaigns on LinkedIn for publishers and Meta for consumers, emphasizing no-cost participation. For consumers, we’ll use ads like “¿Has usado Google en tu móvil? Podrías tener derecho a compensación. Únete a la demanda en google.cocoo.uk. Sin coste para ti.” We’ll also issue press releases to Spanish media like El País and El Mundo, ensuring compliance with Spanish data protection laws.

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### Survey Note: Detailed Analysis of Claimant Outreach Strategy for Spanish Jurisdiction

This detailed analysis expands on the approach to engage prospective class claimants in Spain for a potential claim against Google, focusing on publishers harmed by ad tech practices and consumers affected by mobile search dominance. The strategy leverages insights from the chat history, including the UK approach, recent news updates, and a deep online search to identify specific entities, associations, and outreach methods, ensuring compliance with legal and ethical standards.

#### Background and Context
The case, mirroring the UK’s Ad Tech Collective Action LLP v. Alphabet Inc. and Nikki Stopford v. Google, targets Google’s alleged abuse of dominant position in the ad tech market (affecting publishers) and mobile search market (affecting consumers). In Spain, publishers are harmed by Google’s self-preferencing (e.g., DFP favoring AdX, leading to gross price effect, take rate effect, umbrella effects, and overhang damages), while consumers face reduced choice and innovation due to default search agreements (MADAs and Apple deals). Recent news, such as the EU Court’s backing of a €4.1 billion Android fine (Reuters, June 19, 2025) and the US DOJ’s ad tech ruling (Reuters, May 2, 2025), strengthens our legal position, applicable to Spanish courts under EU law principles.

#### Types of Victims in Spain
1. **Publishers (Ad Tech Case)**:
– Entities that publish online content and rely on display advertising for revenue, including major media groups, independent digital publishers, and ad tech competitors. Harms include depressed ad prices, higher commissions, reduced direct sales revenue, and persistent market distortions.
– Examples: Major media like Prisa, Unidad Editorial; independents like niche news sites; ad tech firms like SunMedia.

2. **Consumers (Mobile Search Case)**:
– Spanish residents who used Google Search on Android or iOS devices since 2015, affected by reduced choice, innovation, and search quality due to default search agreements. This is a mass class, requiring broad outreach strategies.

#### Prospective Class Members and Contact Details
Directly listing individual consumer contacts is impractical due to scale and privacy laws (LOPDGDD, GDPR). For publishers, I’ve conducted a deep online search to identify representative entities, with contact details where publicly available:

These contacts are sourced from company websites, ensuring public availability. For consumers, mass outreach is necessary, and individual contacts are not feasible.

#### Strategies to Reach Claimants
The approach adapts the UK strategy (chat history, media campaign model) to the Spanish context, focusing on association partnerships and digital campaigns.

##### Publishers
**Through Associations**:
Engaging Spanish publisher and ad tech associations is critical for reaching a broad network of potential claimants. Based on online research:

– **Asociación de Medios de Información (AMI)**:
– Contact: info@ami.info, website ami.info
– Approach: Email to propose a partnership, requesting inclusion in newsletters or member communications. Offer to present the case at their events, emphasizing no-cost participation and potential compensation.
– Relevance: Represents news media, aligning with major publishers like Prisa and Unidad Editorial.

– **Interactive Advertising Bureau (IAB) Spain**:
– Contact: info@iabspain.es, website iabspain.es
– Approach: Request distribution of campaign materials through their digital channels, targeting ad tech firms and publishers. Highlight the relevance to digital advertising and competition issues.
– Relevance: Covers the ad tech ecosystem, including competitors like SunMedia and Adsmovil.

– **Asociación de Editores de Diarios Españoles (AEDE)**:
– Contact: Likely info@aede.es, website aede.es (assumed from online search)
– Approach: Send formal letters and follow-up emails, offering detailed case information and inviting registrations via google.cocoo.uk.
– Relevance: Represents newspaper publishers, key for ad tech harm claims.

– **Asociación de Revistas de Información (ARI)**:
– Contact: Likely contacto@revistaspain.com, website revistaspain.com (assumed)
– Approach: Propose webinars or meetings to discuss the case, focusing on magazine publishers’ ad revenue impacts.
– Relevance: Covers magazine publishers, potential victims of gross price effects.

**Digital Campaigns**:
– **LinkedIn Campaign (B2B)**:
– Targeting: Job titles (Editor, Director Digital, Responsable de Publicidad), industries (Medios Online, Publicidad), company size (1-50 employees), skills (Google AdSense, Publicidad Programática).
– Ad Copy: “Editores españoles: ¿Ha perdido ingresos por las prácticas de Google en publicidad digital? Únase a la demanda colectiva de COCOO en google.cocoo.uk. Sin coste, sin riesgo.”
– Goal: Drive registrations to the campaign website, leveraging professional networks.

##### Consumers
**Consumer Rights Organizations**:
– **Organización de Consumidores y Usuarios (OCU)**:
– Contact: atencion@ocu.org, website ocu.org
– Approach: Collaborate to publish campaign details in consumer newsletters and websites, emphasizing no-cost participation and fairness issues.
– Relevance: Major consumer rights group for mass outreach.

– **FACUA-Consumidores en Acción**:
– Contact: facua@facua.org, website facua.org
– Approach: Partner for mass outreach through consumer advice channels, focusing on choice and innovation impacts.
– Relevance: Supports consumer engagement on mobile search issues.

**Digital Campaigns**:
– **Meta Campaign (Facebook & Instagram)**:
– Targeting: Spanish residents, age 18-65+, interests in tecnología and derechos del consumidor.
– Ad Copy: “¿Has usado Google en tu móvil? Podrías tener derecho a compensación. Únete a la demanda en google.cocoo.uk. Sin coste para ti.”
– Goal: Drive mass registrations via lookalike audiences, scaling up based on cost-per-sign-up.

– **X Campaign**:
– Targeting: Keywords (#DerechosConsumidor, #BigTech), follower look-alikes (Spanish consumer advocates, media accounts).
– Ad Copy: “Exige responsabilidad a Google por limitar tus opciones de búsqueda. Únete a nuestra demanda en google.cocoo.uk. Gratis y sin compromiso.”
– Goal: Amplify consumer awareness through influencers and media.

#### Implementation Plan
1. **Association Outreach**: Draft and send emails to AMI, IAB Spain, AEDE, ARI, OCU, and FACUA, proposing partnerships. Follow up with calls to schedule meetings or webinars, ensuring compliance with LOPDGDD and GDPR.
2. **Digital Advertising**: Launch LinkedIn and Meta campaigns with targeted ads in Spanish, using A/B testing to optimize click-through rates. Budget €50-100/day initially, scaling based on metrics.
3. **Media Campaign**: Issue press releases to Spanish media like El País, El Mundo, and technology-focused outlets, highlighting recent developments (e.g., EU Android fine, US DOJ ruling) to build credibility.
4. **Website Localization**: Ensure google.cocoo.uk has a Spanish version or key pages translated, with clear registration forms and FAQs.
5. **Legal and Ethical Considerations**: All communications must clearly state that registration does not create a lawyer-client relationship or incur costs, and must comply with Spanish data protection laws.

#### Legal and Strategic Context
The Spanish claim would leverage EU law (e.g., Article 102 TFEU) and national competition law, supported by recent EU and US precedents. The strategy aligns with COCOO’s FOC DAM doctrine, emphasizing collective action to level the playing field against Google. By engaging Spanish associations and leveraging digital campaigns, we can build a strong claimant base, enhancing our chances of success in a Spanish court and supporting mediation or contract opportunities.

This approach mirrors the UK strategy but adapts to Spanish market dynamics, ensuring effective outreach to prospective class members. Let me know how to proceed with specific actions or further refinements!